经典版面设计（01）

版面设计小知识：

什么是版面设计的色感？

　　一个好的版面被错误选择的配色方案所破坏。配色方案是升华一个版面结构的有力武器。如果你仔细地使用颜色，很可能得到意想不到的结果。

　　颜色的选择取决于“视觉感受”。比如：

    女性相关主题的颜色通常使用粉色、淡紫色、亮兰色或桃红色。

    儿童相关主题的颜色通常使用暖黄色，天蓝色，橙黄色、红色、嫩绿色或亮紫色。

    医学相关主题的颜色为海水绿、翠绿色、暗色和灰色阴影。

    自然相关主题，或与社会传统相反的特殊配色方案可以使用一些暖色，比如红色、黑色、亮黄色等。配色方案应根据主题而不同。


什么是版面设计的字体？

　　配色方案之后，能够完美并表达你的思想的就是“字体”。

　　字体被分为两类：Serif字体和Sans-Serif字体。Serif字体由Times New Roman, Caslon, Caxton, Souvenir等字体组成。Sans-Serif字体由Helvetica, Zurich, Verdana, Arial等组成。Serif字体通常被用作标题和头条，Sans-Serif字体通常被用作正文或重复性信息。

　　在一个规划中使用过多的字体会看起来混乱并使人迷惑。你在一套结构中只应最多出现3种字体。一种用作标题，一种用作按钮和小标，另外一种用作正文。

　　字体可以传达很多信息，比如如果你想表达“重量级冠军”就使用Futura Black或Compacta字体，因为这些字体本身看起来就很“重”。另一种情况如果你想表达“羽毛的摩擦”，那么就使用很轻的Caxton Italic字体来表达羽毛的效果。

　　结构规划中最主要，也是最重要的部分就是“对齐”和“平衡”。你必须很清楚文字、颜色和图片的分量，否则你的版面结构完成后会看起来很不平衡。

　　某些情况下版面可以由比较多的图形和少量文字组成。这个情况下，你可以混合这些图片，使用抽象拼接，而生硬的地方可以用文字来填充。开始，我们必须决定究竟要突出什么，文字还是图案？如果你决定着重于图案，那么主要部分就应该用图案填充而文字就会占据相对小的版面。如果你想突出文字，那么就使用大的字体作为题目，然后填入适当的辅助图案来完成你的设计使它看起来平衡。

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