英国设计机构：navyblue design画册版面设计

Looping Obviously, many banners use looping animation to repeat (and repeat) the message, but you can also loop your animations to achieve particular effects, sites such as HotWired will accept banners in formats other than the standard GIF, GIF89, or JPEG formats. You could spend the rest of your geek life experimenting with

When I began designing ad banners a few years back, I quickly became frustrated with the file size limitations and the odd proportion constraints. Try fitting anything detailed into something that's only 60 pixels high, and you wind up with a blurry antialiased blob that only you can recognize. Yet it's your job to work within the box and create something effective enough to get noticed on a Web page (or even cool enough to throw into your portfolio). People dish out some decent change to get those banners up on high-traffic sites, so the pressure is on you to deliver ads that "work." Although HotWired's study reported that banners can still have significant branding impact without being clicked on, clients and marketing managers still demand decent clickthrough percentages to justify the money allocated to ad impressions. After working on hundreds of banners, use? Once you've gathered all the info you need to produce your banners, it's time to start thinking in banner design mode. How are you going to condense your entire advertising message, product identity, and call to action into one 8-bit, 28,000-pixel, five-second, attention-grabbing experience? The Basics of Ad Design The most effective banners are often simple and direct and don't rely too heavily on the viewer's imagination or interpretative powers. With a little luck (and if you've done your homework), the banner will grab viewers' attention. Even so, animation simple or keep the motion constrained to a small portion of the banner

In this banner for Cocktail, the simple stirring motion contributes to the atmosphere of the ad and acts as an attention grabber. If the hosting site is cluttered with animations, each one screaming for attention, try to make your banner as simple and minimalistic as possible. Surprise the viewer and provide a resting place for the eye. Timing If you're planning on animating a banner, you be the absolute